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Targets and Prospects

Help meet the massive need for life insurance in the underinsured middle market.

    • 120 million American adults need life insurance or more life insurance1 

Make more sales with life solutions that fit your clients’ needs and goals with flexible, affordable products. 

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Highlight Sheet

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Seller's Guide

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On-demand Training

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Sales Ideas

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Where We Fit Best

Meet the needs of more clients with a broad life portfolio with hard-to-find features and customization. Our products are perfectly suited to different ages and stages from children's coverage to a tool for wealth transfer. 

Young professionals
Growing families
Established families
Single parents
Stay-at-home parents
Homeowners 
Small business owners
Children or grandchildren
Adults in the Sandwich Generation
People who want to leave a legacy
People seeking options with living benefits
People looking to transfer wealth


Small Business Owner Advantages

Help the millions of small business owners protect their families and their businesses no matter what life brings their way.  

• Offer value-added coverage options, riders and business-friendly processes
• Keep businesses running with key person coverage
• Give employees access to affordable, flexible coverage with the convenience of list bill

Conversation Starters

Ask these questions to help your clients realize the value of life insurance. 
• How would your family manage if you died unexpectedly? 
• Could your loved ones stay on top of bills or stay in your home without you or your income? 
• Do you want to leave a legacy to your children or grandchildren? 
• How are your savings keeping up with inflation? Would they be enough for your family if you died?
• Did you know life insurance can come with benefits you can use while you’re still alive?

1 LIMRA and Life Happens, 2024 Barometer Study, 2024