Targets and Prospects
Help meet the massive need for life insurance in the underinsured middle market.
• 120 million American adults need life insurance or more life insurance1
Make more sales with life solutions that fit your clients’ needs and goals with flexible, affordable products.
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Highlight Sheet
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Seller's Guide
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On-demand Training
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Sales Ideas
Where We Fit Best
Meet the needs of more clients with a broad life portfolio with hard-to-find features and customization. Our products are perfectly suited to different ages and stages from children's coverage to a tool for wealth transfer.
• Young professionals
• Growing families
• Established families
• Single parents
• Stay-at-home parents
• Homeowners
• Small business owners
• Children or grandchildren
• People wanting extra retirement income
• People who want to leave a legacy
• People looking to transfer wealth
Small Business Owner Advantages
Help the millions of small business owners protect their families and their businesses no matter what life brings their way.
• Offer value-added coverage options, riders and business-friendly processes• Keep businesses running with key person coverage
• Give employees access to affordable, flexible coverage with the convenience of list bill
Conversation Starters
Ask these questions to help your clients realize the value of life insurance.
• How would your family manage if you died unexpectedly?
• Could your loved ones stay on top of bills or stay in your home without you or your income?
• Do you want to leave a legacy to your children or grandchildren?
• How are your savings keeping up with inflation? Would they be enough for your family if you died?
• Did you know life insurance can come with benefits you can use while you’re still alive?
1 LIMRA and Life Happens, 2024 Barometer Study, 2024