Targets and Prospects
Help meet the massive need for life insurance in the underinsured middle market.
• 120 million American adults need life insurance or more life insurance1
Make more sales with life solutions that fit your clients’ needs and goals with flexible, affordable products.
Highlight Sheet
Seller's Guide
On-demand Training
Sales Ideas
Where We Fit Best
Meet the needs of more clients with a broad life portfolio with hard-to-find features and customization. Our products are perfectly suited to different ages and stages from children's coverage to a tool for wealth transfer.
• Young professionals
• Growing families
• Established families
• Single parents
• Stay-at-home parents
• Homeowners
• Small business owners
• Children or grandchildren
• People wanting extra retirement income
• People who want to leave a legacy
• People looking to transfer wealth
Small Business Owner Advantages
Help the millions of small business owners protect their families and their businesses no matter what life brings their way.
• Offer value-added coverage options, riders and business-friendly processes• Keep businesses running with key person coverage
• Give employees access to affordable, flexible coverage with the convenience of list bill
Conversation Starters
Ask these questions to help your clients realize the value of life insurance.
• How would your family manage if you died unexpectedly?
• Could your loved ones stay on top of bills or stay in your home without you or your income?
• Do you want to leave a legacy to your children or grandchildren?
• How are your savings keeping up with inflation? Would they be enough for your family if you died?
• Did you know life insurance can come with benefits you can use while you’re still alive?
1 LIMRA and Life Happens, 2024 Barometer Study, 2024