ASSURITY MOMENTS
Once you see them,
you’ll see them everywhere.
Five everyday situations. Five opportunities to think Assurity.
A big market. A bigger opportunity.
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92 million Americans say they need life insurance or need more coverage1
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10 million individual life insurance policies sold in 20251
That’s a lot of opportunity still hiding in plain sight. Assurity Moments makes five of those opportunities easier to recognize.
Take a closer look at each moment to understand the opportunity and what to look for.
Tools to Help You Sell
Find consumer brochures, videos, prospecting resources and other tools to help agencies and producers start conversations and make more sales.
Quote & Apply
From quick quotes to drop tickets to e-apps, see how fast and easy it is to get business in and issued.
Underwriting Tips
Get the information and support you need to move cases forward, including access to Assurity’s dedicated in-house experts.
About Assurity
At Assurity, insurance has always been about people first. Since 1890, our financial strength and steady purpose have been a constant in a changing world. As a mutual organization and Certified B Corporation, we’re built to serve, rooted in the simple idea that doing good is good business.
Our mission of helping people through difficult times guides everything we do. We stand beside people balancing it all – jobs, families, dreams, and responsibilities.
When the ground shifts, we’re here for what matters most. Because life is full of milestones and moments worth protecting.



1. LIMRA and Life Happens, 2026 Insurance Barometer Study.
*AM Best ratings range from A++ (Superior) to F (in liquidation). Rating assigned to Assurity on November 2, 2023. For latest Best's Credit Rating, access www.ambest.com







