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Value of Connections

Throughout Assurity’s 133-year history, we’ve been guided by a robust set of values and an enduring mission. Through a steadfast commitment to our principles and bold innovation, we're connecting past, present and future by deepening existing connections and forging new bonds with customers, distributors and the communities we call home.



A Message from Susie Keisler-Munro

Dear Members and Friends –

The poet William Wordsworth said, “Life is divided into three terms - that which was, which is, and which will be.”

As 2022 unfolded and I began my first year as President and CEO of Assurity, in what felt like the very beginning of the post-pandemic era, this concept and the fact that the three terms of which Wordsworth spoke are inextricably connected were top of mind.

In my new role, it was not uncommon this past year to be asked only about the future term or "that which will be." Questions like: “What big change initiatives do you have planned?” “What new strategy do you have for the company?” “How will you shake things up?” My reply to those oft-asked questions likely disappointed, having gone something like this: ”I am humbled to help guide Assurity this next little while. My priority is to ensure we sustain what should be unchanging, successfully tackle the challenges and opportunities at hand, and boldly imagine what is next.” ...

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Mutual Success

We worked together to stretch past our goals in 2022. Here are just a few highlights from a stellar year:


Strengthening our future 

Through prudent investments and constant stewardship, our surplus and AVR saw steady growth and reached a record $454 million.



Meeting our goals 

2022 brought business success with a new annualized premium increase of 15 percent year-over-year. 



Reaching further 

Our network grew rapidly as we added more than 500 employer groups to our voluntary business, onboarded over 150 new direct-to-Assurity agency relationships, and partnered with more insurtech leaders. 


Integrating new technology 

We expanded our digital capabilities with QuickStart, allowing distributors to sell life and health products online via a customized platform. 



Protecting more people 

We extended protection to more policy and certificate holders than ever and were there when they needed us by paying $142.8 million in claims. 



Becoming smarter, faster 

Our core technology systems and infrastructure were upgraded with zero downtime for our customers 



Financial Summary

$282.8 million
Direct premiums & deposits

$2.6 billion
Total assets

$454 million
Total surplus & AVR

$33.9 million
Net income

Surplus & AVR*(as percentage of assets)

$23.3 billion
Life insurance in force

$9.8 million
Customer dividends paid

$142.8 million
Benefits paid to customers

Risk-based capital ratio

Going Beyond

Fulfilling our mission means more than providing insurance protection – our mutual heritage and status as a Certified B Corp push us to go beyond and make our mark on the world. Here are some of the ways Assurity and our associates came together in 2022 to make an impact.

Connecting to Community

We’re proud to fulfill our mission where we live and work. More than 70 percent of associates gave to the United Way during our annual campaign, in addition to providing financial support to dozens of local non-profits. Associates also volunteered over 100 work weeks of their time to help with deserving causes like mentoring children, coaching youth sports, delivering meals to the homebound, cleaning up local trails, donating blood, and stocking shelves at the food bank.

In Honor and Remembrance

Honoring Tom Henning
At the end of 2022, distinguished former President and CEO, Thomas Henning, ended his tenure as Chair of Assurity’s Board of Directors. His achievements and accolades are too numerous to mention and listing them does not do justice to their impact. Fortunate are those of us who worked alongside him for many years. Our company is stronger because of his leadership. We wish Tom health and adventure as he dives into this next chapter.

Remembering Bill Cintani and Steve Erwin
Since our last annual report, Assurity lost the service of two great men and leaders in the unexpected passing of longtime board members William Cintani and Steven Erwin. Both willingly gave their time, talent and intellect in championing Assurity’s mission. Our company is better for having had them in our midst, and we are better people for having had them in our lives.

Board of Directors

Susan L. Keisler-Munro, FSA, MAAA
Chair, President, CEO
Assurity Life Insurance Company
Lincoln, Nebraska

Ryan D. Downs
Springfield, Nebraska

Kathleen A. Farrell, PhD
College Of Business, University Of
Lincoln, Nebraska

David S. Graff
Lincoln, Nebraska

Caren L. Hamilton
Auto Dealership Executive
Bellevue And Kearney, Nebraska

Marc E. Lebaron
Chairman & CEO
Lincoln Industries
Lincoln, Nebraska

Angela L. Muhleisen
President & CEO
Union Bank & Trust Company
Lincoln, Nebraska

Lyn Wallin Ziegenbein
Executive Director Emerita
Peter Kiewit Foundation
Omaha, Nebraska

Management Team

Senior Leadership

Susan L. Keisler-Munro, FSA, MAAA
Chair, President, CEO

Todd W. Reimers, CLU, LLIF
Senior Vice President
Chief Distribution Officer

Susan M. Becker, PHR, SHRM-CP, FLMI
Vice President
Human Resources

Tara D. Benson, FSA, MAAA
Vice President

Kevin G. Faltin, CPA
Vice President
Chief Financial Officer & Treasurer

Jill D. Fiddler
Vice President 
General Counsel & Secretary

David D. Lockwood, CFA
Vice President
Chief Investment Officer

Eric L. Otterstein
Vice President
Chief Information Officer

Scott A. Zagurski
Vice President
Marketing & Digital Experience

Sales Vice Presidents

UnYoung Botelho
John R. “Jack” Douglas
Nathan L. Driskill

Senior Directors

Douglas I. Blum
Kevin W. Hammond
Steven H. Hill
Nicholas A. Stremlau
Victor D. Weber
Brett D. West


Steven J. Coleman
Eunice J. Cramer
Amanda L. Crume
Jason L. Damme
Amanda A. Dutton
Heith L. Fulmer
Michael J. Harshman
Timothy S. Janousek
Mitch K. Lee
Mary L. Lenners
Jenny L. Oelke
Susan M. Otterstein
Bruce K. Scheiber
Apandeep Singh
Bridget E. Tupa