Assurity is a proud sponsor of LIAM, coordinated by the nonprofit Life Happens.
Changes in your clients' lives can have a profound effect on their life insurance needs.
This LIAM, Assurity is changing the conversation to help you and your clients take a new view on life insurance. Marriage, birth, a new home – these are still great reasons to talk about life insurance. But there are more changes in life, and more to prospecting. Our goal is to help you reach out to more potential clients, and promote the value of life insurance. Here's what will be coming up:
According to the 2017 Insurance Barometer Study, the most common financial concern among consumers it the ability to afford a comfortable retirement. More people are using life insurance as a way to save for retirement. As a trusted advisor, you may be able to help your clients maximize their earning potential through life insurance solutions.
 Life Happens and LIMRA, 2017 Insurance Barometer Study, 2017
 US Census, The Baby Boom Cohort in the United States: 2012 to 2060: Population Estimates and Projections, 2014
Life events may get your clients thinking about life insurance. A change in family status, like divorce, is no exception. About 40% to 50% of marriages end in divorce.* As your clients navigate their situation, you can play a key role in helping them recognize life insurance is an important consideration.
* American Psychological Association
Are you reaching your clients and prospects on social media? According to LIMRA, more than 80% of advisors use at least one social media platform to market themselves and their business.  Consider these stats:
 LIMRA, Evolving Social Media: Financial Professionals Use of Technology, July 14, 2016.
 Pew Research Center, Internet & Technology Social Media Fact Sheet, January 12, 2017.